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| Second Half Financial Partners LLC
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| CRD # | 163454 |
| SEC # | 801-113533 |
| CIK # | 0001946654 |
| AUM | 128.0 M (2026-04-22) |
| Employees | 5 (60% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 863-385-1101 |
| Address | 145 West Center Avenue Sebring, FL 33870 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/10/2026) [Brochure] |
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ITEM 5 FEES AND COMPENSATION
A. DESCRIPTION AND BILLING
Asset Management Services
Clients will pay the advisor a monthly fee for asset management services at an annual rate of up
to 2.00%. Fees are payable monthly in arrears, based on the fair market value of the portfolio and
calculated as a percentage of assets under management as of the last day of the month.
Selection of Third-Party Asset Managers
We are paid by third-party money managers when we refer you to them and you decide to open a
managed account, which creates a conflict of interest. The Firm will split its fee with the third-
party money managers for managing your account. All fees paid to third-party money managers
and the written separate disclosures made to you regarding these fees comply with applicable state
statutes and rules. The Firm will provide you with a copy of the third-party manager’s Form ADV
Part 2A, Form ADV Part 2B, Form CRS (if applicable) and a copy of the third-party money
manager’s privacy policy. The third-party money managers we recommend will not directly
charge you a higher fee than they would have charged without us introducing you to them. When
a third-party manager is engaged, Second Half does not maintain discretionary investment
authority but will retain oversight responsibilities and can elect to replace the investment manager
at its discretion. This arrangement will remain for as long as the client is engaged, or until the
Second Half agreement is terminated or expires.
Third-party money managers establish and maintain their own separate billing processes which
we have no control over. In general, they will bill you and describe how this works in their separate
written disclosure documents.
Financial Consulting
Financial Consulting services are provided for an hourly fee of $250. We reserve the right to
require a deposit of $2,500 at the inception of the relationship. You will receive an invoice upon
completion of the services that is payable upon receipt. You may pay for financial consulting
services by check.
You may end our financial consulting relationship at any time by providing written notice. Upon
cancellation, we will present you with an invoice for time spent. This invoice is payable upon
receipt. If a deposit was received, the deposit will be applied to the amount due, and an invoice
for the balance will be provided. If there is a credit, a refund will be provided to you.
B. OTHER FEES AND PAYMENTS
In addition to our fees shown above, you are responsible for paying fees associated with investing
your account. These fees include, but are not limited to:
• mutual fund loads (if applicable). These charges are paid to brokers as a form of commission.
While we don’t generally recommend mutual funds, these fees are typically incurred from
mutual funds purchased separately from the Firm.
• management fees for ETFs and mutual funds. These are fees charged by the managers of
the ETF or mutual fund and are a portion of the expenses of the ETF or mutual fund.
• brokerage costs and transaction fees for any securities or fixed income trades. These are
generally charged by your custodian and/or executing broker.
It is important to note that these fees are separate from, and in addition to, our advisory fees.
Additional information about brokerage costs and services is provided in “Item 12: Brokerage
Practices.”
We believe the fees mentioned above are competitive; however, you may be able to obtain similar
services from other sources at a lower price.
Clients may choose their payment method. You may provide authorization for us to deduct our fees
directly from your investment account.
• You must provide authorization in our contract with you for us to deduct fees.
• You will receive a statement from your custodian which shows all transactions in your
account, including the deduction of our fee.
You may elect to pay by check rather than having the payment deducted directly from your account.
Fees can be reduced or waived at the sole discretion of the Firm.
C. REFUND AND TERMINATION POLICY
For any calendar month in which the Firm manages a client’s account for less than a full calendar
month, fees will be prorated for the percentage of the calendar month for which the client’s account
is under management. You may end our advisory relationship by providing written notice. We
will prorate the advisory fees earned through the termination date and send you an invoice for the
advisory fees due.
D. OTHER COMPENSATION
Representatives of our Firm in their outside business activities as insurance agents (see Item 10
below) are licensed to accept compensation for the sale of investment products to Second Half
clients. This presents a conflict of interest and gives the supervised person an incentive to
recommend products based on the compensation received rather than on the client’s needs. When
recommending the sale of securities or investment products for which the supervised persons
receives compensation, we will document the conflict of interest in the client file and inform the
client of the conflict of interest. Clients always have the right to decide whether to purchase Second
Half-recommended products and, if purchasing, have the right to purchase those products through
other brokers or agents that are not affiliated with us.
Commissions are not Second Half’s primary source of compensation for advisory services.
Advisory fees that are charged to clients are not reduced to offset the commissions or markups on
securities or investment products recommended to clients. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/10/2026) [Brochure] |
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ITEM 7 TYPES OF CLIENTS Our Firm provides services to individuals, small businesses, trusts, and foundations. Our Firm does not require a minimum account size. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 3.7 | ||
| Nvidia Corp | 2.1 | ||
| Amazon Com Inc | 1.1 | ||
| General Dynamics Corp | 1.0 | ||
| Holdings by Sector ($M) |
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| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 439 | 74.6 |
| (b) Individuals (high net worth individuals) | 46 | 52.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 2 | 0.1 |
| (h) Charitable organizations | 1 | 0.7 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 5 | 0.6 |
| (n) Other | 0 | 0.0 |
| Total | 717 | 128.0 |
| By Discretionary | ||
| Discretionary | 717 | 128.0 |
| Non-Discretionary | 0 | 0.0 |
| Total | 717 | 128.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 128.0 | |
| Total | 717 | 128.0 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001946654] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail, Research |
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