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| We Financial Group LLC
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| CRD # | 298549 |
| SEC # | 801-131895 |
| CIK # | 0001533523 |
| AUM | 127.4 M (2026-04-16) |
| Employees | 4 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 415-994-9767 |
| Address | 447 Sutter St San Francisco, CA 94108 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (4/16/2026) [Brochure] |
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Item 5 Fees and Compensation Method of Compensation and Fee Schedule and Client Payment of Fees Please note, unless a client has received the firm’s disclosure brochure at least 48 hours prior to signing the investment advisory contract, the investment advisory contract may be terminated by the client within five (5) business days of signing the contract without incurring any advisory fees (without penalty). How we are paid depends on the type of advisory service we are performing. Please review the fee and compensation information below. Investment Management Services Our standard advisory fee is based on the market value of the assets under management and is calculated as follows: $5,000 + 0.7% of the AUM with a maximum of 2%. The annual fee of $5,000 + 0.7% is prorated and paid in arrears on a quarterly basis. The advisory fee is a tiered fee and is calculated by assessing the percentage rates using the predefined levels of assets as shown in the above chart and applying the fee to the account value based on the average daily balance of the account during the previous quarter. No increase in the annual fee shall be effective without agreement from the client by signing a new agreement or amendment to their current advisory agreement. Clients with multiple accounts will automatically be combined and billed as a household to receive a lower tiered fee schedule. We Financial Group and its third party may recommend stocks, bonds, mutual funds or Exchange traded funds. Unmanaged or static client assets will not be included in the Adviser’s management fee calculation. For partial billing periods the fee will be prorated based upon the number of days the account was open during the billing period. All advisory fees are negotiable. Lower fees for comparable services may be available from other sources. Advisory fees are directly debited from client accounts, or the client may choose to pay by electronic transfer. For fees paid by electronic funds transfer, we use an independent 3rd party payment processor in which the client can securely input their banking information and pay their fee. We do not have access to the client’s banking information at any time. The client will use their own secure portal in order to make payments. Accounts initiated or terminated during a calendar quarter will be charged a prorated fee based on the amount of time remaining in the billing period. An account may be terminated with written notice at least 30 calendar days in advance. Should the client terminate the relationship with the Adviser before We Financial Group completes the client’s written financial plan or analysis, We Financial Group will deliver completed portions of any documents to the client. Since fees are paid in arrears, no rebate will be needed upon termination of the account. Note: For clients invested in ultra short-term bonds or equivalent, instead of being charged the investment management fee listed above, there is a fixed fee of 0.50% applied to the account. The assets will be segregated into a separate account for the purposes of fee administration. Please see Item 8 below for risks associated with this security. Clients engaged in CitizenMint’s services will be charged an additional flat fee of $400. Clients engaging in SyntheticFi’s box spread loan are charged an additional fee of 0.2%. Total client fees will not exceed 3% of assets under management when a third-party investment adviser is used. Estate Planning (EncorEstate Plans) The fees for estate planning will be determined based on the complexity of the planning services needed. Trust-based Plan: $1,990 (Deeds transfer may have additional fees). The fees may be negotiable in certain cases, will be agreed to at the start of the engagement, and are due at when the questionnaire is sent to the lawyers. We Financial Group will not bill an amount above $500.00 more than 6 months or more in advance. This service may be terminated with 30 days’ notice. Upon termination of any agreement, the fee will be prorated and any unearned fee will be refunded to the Client. Clients are not required to utilize any third-party products or services that we may recommend, and they can receive similar services from other professionals at a similar or lower cost. Financial Planning (Hourly) - We Plan Financial Planning will generally be offered on an hourly basis, at a fee up to $400 per hour paid in arrears. At the conclusion of each hour working, an invoice is generated and provided to the client. We Financial Group will not bill an amount above $500.00 more than 6 months or more in advance. Fees for this service may be paid by electronic funds transfer. Fees for this service are negotiable. Hourly fees are directly debited from client accounts, or the client may choose to pay by electronic transfer. For fees paid by electronic funds transfer, we use an independent 3rd party payment processor in which the client can securely input their banking information and pay their fee. We do not have access to the client’s banking information at any time. The client will use their own secure portal in order to make payments. Fees will be paid through “one- time payment” requests for each billing period. This service may be terminated with 30 days’ notice. Should the client terminate the engagement with We Financial Group prior to the completion of the client’s written financial plan, the portion of the plan that has been completed will be delivered to the client and no additional fees will be charged. Clients that receive investment management services will receive financial planning at no additional cost. Lower fees for comparable services may be available from other sources. Educational Workshops While certain webinar may be complimentary, workshop attendees may be assessed a fee ranging from $50 to $50,000. Frequently these sessions will be paid by an event sponsor, such as an employer ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (4/16/2026) [Brochure] |
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Item 7 Types of Clients and Minimum Account Size We Financial Group services individuals and high net worth individuals. We Financial Group does not require a minimum account size. Exceptions can be made on a case-by-case basis. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 96 | 40.1 |
| (b) Individuals (high net worth individuals) | 44 | 87.3 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 648 | 127.4 |
| By Discretionary | ||
| Discretionary | 648 | 127.4 |
| Non-Discretionary | 0 | 0.0 |
| Total | 648 | 127.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 8.3 | |
| United States Persons | 119.1 | |
| Total | 648 | 127.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| D | [0001533523] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 110 (2 non-US) |
| Serves | Institutional, Retail, Research |
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