Sound Financial LLC

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Sound Financial LLC
CRD #292271
SEC #801-125761
CIK #0001410087, 0001783407
AUM 210.8 M (2026-03-06)
Employees 9 (78% Investors, 0% Brokers)
Fees
Minimum
Phone425-332-6568
Address
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook]
Total AUM ($M)
2502001501005002010201520212027
Fees and Compensation — Form ADV Part 2A (3/6/2026) [Brochure]
Item 5: Fees and Compensation
The fees below are higher than industry standard and clients can receive similar advisory services at a lower cost.

A. Fee Schedule
Fees for Management via Recommendation of Other Advisers

SFG will direct clients to third-party advisers, specifically AssetMark,Betterment LLC and Charles
Schwab & Co., Inc.

The annual fee schedule for management via AssetMark is as follows:

      Total Assets                    SFG Fee                   Third-Party Fee                   Total Fee
     First $250,000                     1.04%                         0.45%                         1.49%
      Next 250,000                      1.04%                         0.45%                         1.49%
      Next 250,000                      0.95%                         0.35%                         1.30%
      Next 250,000                      0.83%                         0.35%                         1.18%
     Next 1,000,000                     0.68%                         0.30%                         0.98%
     Next 1,000,000                     0.64%                         0.20%                         0.84%
     Next 1,000,000                     0.64%                         0.20%                         0.84%

    Next 1,000,000                0.51%                    0.20%                    0.71%
    Next 5,000,000                0.30%                    0.20%                    0.50%
   Over 10,000,000                0.15%                    0.20%                    0.35%

Portfolio management fees are withdrawn directly from the client’s accounts with
client’s written authorization on a quarterly basis.

The balance in the client’s account on the last day of the prior billing period is used to
determine the market value of the assets upon which the advisory fee is based. These
fees are negotiable.

The annual fee schedule for management via Betterment LLC is as follows:

       Total Assets               SFG Fee             Third-Party Fee             Total Fee
       $0 - $500,000                1.39%                  0.10%                    1.49%
  $500,001 - $2,500,000             0.89%                  0.10%                    0.99%
 $2,500,001 - $4,000,000            0.65%                  0.10%                    0.75%
 $4,000,001 - $7,000,000            0.39%                  0.10%                    0.49%
    $7,000,001 and up               0.20%                  0.10%                    0.30%

Each fee tier is charged only on the assets in that tier range. SFG will aggregate family
relationships for the purpose of achieving fee breakpoint levels. Portfolio management
fees are withdrawn directly from the client’s accounts with client’s written authorization
on a monthly basis, in arrears (end of month).

SFG’s advisory fees are negotiable, with the final fee arranged documented in the client’s advisory
agreement. Clients may terminate the agreement without penalty, for a full refund of SFG’s fees,
within five business days of signing the advisory agreement. Thereafter, clients may terminate the
advisory agreement generally upon written notice, pursuant to contract terms.

The annual fee schedule for management via Charles Schwab & Co., Inc. Advisor
Services is as follows:

                  Total Assets                              SFG Fee                       Total Fee
                 $0 - $500,000                                1.49%                        1.49%
            $500,001 - $2,500,000                             0.99%                        0.99%
           $2,500,001 - $4,000,000                            0.75%                        0.75%
           $4,000,001 - $7,000,000                            0.49%                        0.49%
              $7,000,001 and up                               0.30%                        0.30%

Each fee tier is charged only on the assets in that tier range. SFG will aggregate family
relationships for the purpose of achieving fee breakpoint levels. Portfolio management
fees are withdrawn directly from the client’s accounts with client’s written authorization
on a monthly basis, in arrears (end of month).

SFG’s advisory fees are negotiable, with the final fee arranged documented in the client’s advisory
agreement. Clients may terminate the agreement without penalty, for a full refund of SFG’s fees,
within five business days of signing the advisory agreement. Thereafter, clients may terminate the
advisory agreement generally upon written notice, pursuant to contract terms.

Fees for Financial Planning
Fixed Fees: The fixed fees for financial planning are discussed below. Pricing is modified based
on the complexity of the client’s financial life and the time it will take to fill the client’s knowledge
gaps around money.

        Strategic Build: $2,000 annually (negotiable)

        This offering is geared toward primarily for families or individuals with comparatively
        straightforward financial lives, but who need more guidance on implementing
        recommendations. After the initial analysis is performed, clients work with one of SFG’s
        advisers to understand their financial picture and build a game plan for the future.

        If we also manage your assets for a fee as a result of our work together, then we will refund
        dollar for dollar the planning fees you paid us against the asset management fees on your
        account up to the full $2,000 fee.

Financial Triage: (complimentary)

A highly focused conversation around foundational principles of protection and wealth
building.

Wealth Design Process: $10,000 annually (negotiable)

Most new clients start here: 6 Meetings over approximately 90 days, covering a
comprehensive design process around protection, cash flow, investing, and retirement
considerations. After the initial design process, we engage with clients as needed for the
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/6/2026) [Brochure]
Item 7: Types of Clients
SFG generally provides advisory services to the following types of clients:

   •   Individuals
   •   High-Net-Worth Individuals
   •   Corporations / Business Entities

There is no account minimum.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 180 85.0
(b) Individuals (high net worth individuals) 68 125.8
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 786 210.8
By Discretionary
Discretionary 771 178.9
Non-Discretionary 15 31.9
Total 786 210.8
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 210.8
Total 786 210.8
EDGAR Form CIK 2011 - 2026
10-K [0001410087]
10-Q [0001410087]
4 [0001410087]
8-K [0001410087]
3 [0001783407]
4 [0001783407]
6-K [0001783407]
SC 13G [0001783407]
Form 13D/13G Filer Form 13D/13G Subject Filed
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Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients10 (1 non-US)
ServesInstitutional, Retail, Research
Form 3/4/5 Subject 2011 - 2026
Lizhi Inc
Lai Jinnan Marco
Zhang Ming
Li Yipeng
Li Zelong
Ding Ning
Ren Juan
Wang Xiang
Lu Chengfang
Sound Financial Inc
View All
Insider Transaction (Form 3/4/5) Date Action Shares Price Value ($)
Sound Financial Inc SNFL
Common Stock
2012-02-28 Grant 1,860 $0.00
Sound Financial Inc SNFL
Common Stock
2012-02-28 Grant 1,865 $0.00
Sound Financial Inc SNFL
Stock Option (Right to Buy) · derivative
2012-02-28 Grant 5,000 $0.00
Sound Financial Inc SNFL
Common Stock
2012-02-28 Grant 1,860 $0.00
Sound Financial Inc SNFL
Stock Option (Right to Buy) · derivative
2012-02-28 Grant 5,117 $0.00
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