Thrive Capital Management LLC

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Thrive Capital Management LLC
CRD #281347
SEC #801-119936
CIK #0001765681, 0001845943
AUM 656.7 M (2026-06-26)
Employees 26 (50% Investors, 0% Brokers)
Fees
Minimum
Phone800-516-5861
Address500 W Office Center Drive
Fort Washington, PA 19034
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn]
Total AUM ($B)
604836241202010201520212027
Fees and Compensation — Form ADV Part 2A (3/30/2026) [Brochure]
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
ASSET MANAGEMENT
Thrive offers discretionary asset management services to advisory clients. The fees for these services are
based on a percentage of your assets under our management (“AUM”) as follows:

                     Assets Under Management                   Total Annual Fee
                            $0-1,000,000                             1.50%
                      $1,000,001 - $2,500,000                        1.00%
                      $2,500,001 - $5,000,000                        0.75%
                      $5,000,001 - $10,000,000                       0.50%
                          Over $10,000,001                        negotiable
Our fee schedule is tiered based on total AUM including cash and cash equivalents, which typically
includes money market funds. Fees are assessed at different rates at different AUM thresholds. For
purposes of fee calculations, we group accounts managed by Thrive together by household to determine
the blend of our fees.

Fees are pro-rated based on the number of days service is provided during each billing period. Fees are
generally billed monthly in arrears based on the average daily balance of the account. In some instances,

as described in your investment advisory agreement, Thrive will bill quarterly in arrears based on the
amount of assets managed as of the close of business on the last day of each quarter.
Most Thrive clients choose to authorize an automatic fee withdrawal through their independent
custodian (custodian). The client must provide written authorization permitting our fee to be paid
directly from your account held by the custodian. The custodian will send a client, at least quarterly, a
statement indicating all amounts disbursed from the account. Clients should carefully review these
statements for accuracy. Fee invoices for each client are available upon request from Thrive.
In some instances, clients also ask Thrive to provide investment advice and recommendations for assets
which are held outside of Thrive and with a third party. These outside accounts are held with a custodian
directed by the client. In these instances, our fees are billed quarterly in arrears based on the balance
of the account at the end of the billing period. For each quarterly billing period, Client will be provided
with an invoice for our services. Client will see exactly how Adviser’s requested fee is calculated and will
be able to check the calculation. Clients may choose to pay by check or wire transfer.
The Firm charges a minimum annual fee of $2,000 per household. This minimum fee is billed monthly,
in arrears. If a household engages the Firm after the start of a month, the initial fee for that partial
month will be either a prorated portion of the minimum annual fee or an amount calculated under the
Firm’s standard annual asset-based fee schedule of 1.50%, whichever is greater.
Lower fees for comparable services may be available from other sources.
Clients may terminate their account within five (5) business days of signing the Investment Advisory
Agreement with no obligation. Clients may terminate advisory services with thirty (30) days written
notice. Thrive will be entitled to a pro rata fee for the days that service was provided in the final billing
period, as applicable to the client. Clients shall be given thirty (30) days prior written notice of any
increase in fees.
Certain clients with more than $1,000,000 in assets under management with Thrive may be offered tax
preparation and other services through unaffiliated third-party service providers at no additional cost.
Clients are not required to use these services. Thrive has sole discretion to determine whether clients
with less than $1,000,000 in assets under management are also eligible to receive these services at no
additional cost.

Use of Third Party Managers’ and Their Fees
When Thrive utilizes a third-party manager to manage assets in your accounts, the third-party manager
fee will be deducted directly from your account. This fee will be in addition to Thrive’s advisory fee as
described above. Depending on the product and the manager the third-party manager fee ranges
between 0.05% - 0.50%. Third-party managers’ fees are billed monthly in arrears based on the average
daily balance of the account.
Financial Planning and Consulting
Thrive charges financial planning and consulting fees on an hourly basis at a rate of $350 - $500 per hour.
Prior to the planning process the client will be provided with an estimated overall plan fee, with a
minimum engagement of 10 hours. The complexity and sophistication of a client’s finances cause
differences in terms of the time it takes to set forth a plan. Financial planning services include, but are not
limited to, a thorough review of all applicable topics including Estate Plans/Trusts, Investments, Taxes, and
Insurance. Services are completed and delivered within ninety (90) days. In certain circumstances, Thrive
will charge a flat, fixed rate for financial planning. These fees are negotiable and dependent on the
complexity, size and other factors of the plan.

Fees for financial plans are billed in part, in advance, based on the estimated total planning fee. The
balance is due upon delivery of the financial plan. If the client terminates the agreement during the
planning period, client will be billed on a pro-rata basis for the number of hours spent on the plan until
the time of termination.
Additional Client Fees Charged
In addition to Thrive’s fees, custodians may charge transaction fees on purchases or sales of certain
mutual funds, equities and exchange-traded funds.

Thrive uses various securities instruments in client portfolios, including, but not limited to, equities,
exchange traded funds and mutual funds. Thrive may also recommend or select other investment
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/30/2026) [Brochure]
Item 7: Types of Clients
Description
Thrive generally provides investment advice to individuals, high net worth individuals, businesses and
charitable organizations or foundations. Client relationships vary in scope and duration depending upon
the level of service.

Thrive generally does not impose an account minimum to open or maintain an advisory relationship.
Sector Form 13F Holdings Value ($M)
Shopify Inc 106.3
Figma Inc 92.9
Oscar Health Inc 72.8
Carvana Co 71.3
Stubhub Holdings Inc 0.4
 
 
 
 
 
 
Holdings by Sector ($M)
1500120090060030002017202020232027
Type Form D Funds Date Sold AUM
VC North River Angel Investments IX LP [2026-03-30] 10.2 M 10.2 M
Offered $10,200,000 · Filed 2025-10-28 (D) · Exemption 506(c), 3(c), 3(c)(7) · Minimum $200,000 · Duration One year or less · Revenue Not Applicable
VC Thrive Capital Partners IX-C LLC [2026-03-30] 23.0 M 23.2 M
Offered $23,000,000 · Filed 2025-05-19 (D) · Exemption 506(c), 3(c), 3(c)(1), 3(c)(7) · Minimum $250,000 · Duration One year or less · Revenue Not Applicable
VC Thrive Capital Partners IX Growth-E LLC [2026-03-30] 194.5 M 399.8 M
Offered $194,549,414 · Filed 2025-03-21 (D/A) · Exemption 506(c), 3(c), 3(c)(1), 3(c)(7) · Minimum $6,838 · Duration One year or less · Revenue Not Applicable
VC Thrive Capital Partners IX Growth-F LLC [2026-03-30] 94.6 M 255.1 M
Offered $94,600,000 · Filed 2025-04-16 (D) · Exemption 506(c), 3(c), 3(c)(7) · Minimum $255,200 · Duration One year or less · Revenue Not Applicable
VC Thrive Capital Partners VII-B LLC [2026-03-30] 2.6 M 2.8 M
Offered $2,634,585 · Filed 2025-11-12 (D) · Exemption 506(c), 3(c), 3(c)(1), 3(c)(7) · Minimum $1,311,161 · Duration One year or less · Revenue Not Applicable
VC Thrive Capital Partners VIII-B LLC [2026-03-30] 4.0 M 13.5 M
Offered $4,050,000 · Filed 2025-03-28 (D) · Exemption 506(c), 3(c), 3(c)(1), 3(c)(7) · Minimum $92,800 · Duration One year or less · Revenue Not Applicable
VC Thrive Capital Partners VIII-C LLC [2026-03-30] 2.0 M 6.2 M
Offered $2,024,993 · Filed 2025-07-11 (D) · Exemption 506(c), 3(c), 3(c)(1), 3(c)(7) · Minimum $46,400 · Duration One year or less · Revenue Not Applicable
VC Thrive Capital Partners VIII-D LLC [2026-03-30] 1.5 M 1.7 M
Offered $1,499,988 · Filed 2025-09-18 (D) · Exemption 506(c), 3(c), 3(c)(1), 3(c)(7) · Minimum $173,999 · Duration One year or less · Revenue Not Applicable
VC Thrive Capital Partners VI-J LLC [2026-03-30] 7.4 M 7.7 M
Offered $7,419,071 · Filed 2025-12-17 (D) · Exemption 506(c), 3(c), 3(c)(7) · Minimum $30,150 · Duration One year or less · Revenue Not Applicable
VC Thrive Capital Partners X-A LP 2026-03-30 500.0 M
View All
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 584 0.2
(b) Individuals (high net worth individuals) 199 0.4
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 3 0.0
(n) Other 0 0.0
Total 2,240 0.7
By Discretionary
Discretionary 2,240 0.7
Non-Discretionary 0 0.0
Total 2,240 0.7
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 0.7
Total 2,240 0.7
Form D Directors Role # Filings # Firms 2011 - 2026
Joshua Kushner Director, Executive Officer 62 2
Jared Weinstein Executive Officer 24 2
Jared Kushner Executive Officer 8 2
Thrive Partners VIII Growth GP LLC Director 4 2
Thrive Partners VI GP LLC Director 5 1
Thrive Partners VIII GP LLC Director 4 1
Thrive Partners IV GP LLC Director 3 1
Thrive Partners VII GP LLC Director 3 1
Thrive Partners IX Growth GP LLC Director 3 1
Thrive Partners III GP LLC Director 2 1
View All
EDGAR Form CIK 2011 - 2026
13F-HR [0001765681]
13F-HR [0001845943]
Firm Profile (Form ADV)
ServesInstitutional, Retail, Research
Fund TypesPrivate Equity
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