Excel Financial LLC

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Excel Financial LLC
CRD #145301
SEC #801-107211
CIK #0001823325, 0001512890, 0001478950
AUM 404.5 M (2026-05-29)
Employees 11 (64% Investors, 0% Brokers)
Fees
Minimum
Phone651-388-6441
Address321 Main Street
Red Wing, MN 55066
Source [IAPD] [EDGAR] [Website] [LinkedIn]
Total AUM ($M)
4503602701809002005201220192027
Fees and Compensation — Form ADV Part 2A (2/5/2026) [Brochure]
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
 ASSET MANAGEMENT
 Excel offers discretionary and non-discretionary direct asset management services to
 advisory Clients. Excel charges an annual investment advisory fee based on the total assets
 under management. Generally, the fees are based as follows:
                 AUM                     Annual Fee
  $1 to $99,999.99                            1.25%
  $100,000 to $499,999.99                     0.90%
  $500,000 to $999,999.99                     0.60%
  $1,000,000 to $1,999,999.99                 0.55%
  $2,000,000 to $4,999,999.99                 0.50%
  $5,000,000 to $9,999,999.99                 0.40%
  $10,000,000 to $29,999,999.99               0.20%
  $30,000,000 to $39,999,999.99               0.10%
  $40,000,000 and up                          0.05%
 This is a tiered/blended fee schedule, the asset management fee is calculated by applying
 different rates to different portions of the portfolio. Excel Financial may group certain related
 Client accounts for the purposes of determining the annualized fee.

 For example (based on monthly/quarterly billing period):
 Client with $750,000 under management would pay $6,349.98 on an annual basis.
  AUM                             Annual fee     Total
  First $99,999.99                x 1.25% =      $1,249.99
  Next $399,999.99                x 0.90% =      $3,599.99
  ($100,000 to $499,999.99)
  Last $250,000                   x 0.60% =      $1,500.00
  ($500,000 to $750,000)
  Total fee for the year                         $6,349.98
  Effective fee percentage based on AUM          0.85%

 A minimum annual fee of $625 shall be billed, unless waived by Excel Financial. Clients with
 AUM less than $150,000 can receive Financial Planning Services for an annual fee of $1,700.
 Alternatively, services may be provided on an hourly rate or fixed-fee basis. The hourly rate
 is $250. Fixed fees can typically range from $500 to $10,000 but can be more or less
 depending on the services provided.
 These fees are negotiable and Excel Financial retains the right to adjust fees based on each
 client’s unique circumstance and service requirements. If a new fee is determined, it is not
 applied until it is documented in a new advisory services contract, discussed with Client, and
 signed by Client and IA.

Fees are paid quarterly in arrears, and clients may terminate their contracts with thirty days’
written notice. Fees for services billed on an hourly rate basis are billed based on the number
of hours of service performed during the billing period. Fees for services billed on a fixed-
fee basis are billed in their entirety in the period during which the work is completed.
Because fees are charged in arrears, no refund policy is necessary. Clients may terminate
their accounts without penalty within five business days of signing the advisory contract.
Advisory fees are withdrawn directly from the client’s accounts with client written
authorization.
FINANCIAL PLANNING AND CONSULTING
Excel charges either an hourly fee or fixed fee for financial planning. Fees are negotiable.
Prior to the planning process, the Client will be provided an estimated plan fee. Services are
normally completed and delivered inside of sixty (60) days. The Client may cancel within five
(5) days of signing the IAC with no obligation. If the Client cancels after five (5) business days,
any unearned fees will be refunded to the Client, or any unpaid earned fees will be due to
Excel. Excel reserves the right to waive the fee should the Client implement the plan through
Excel. Fees for financial plans are due upon delivery of the completed plan.
       HOURLY FEES
       Financial Planning Services are offered based on an hourly fee of $250 per hour.
       FIXED FEES
       Financial Planning Services are offered based on a flat fee between $500 and $10,000.
ERISA PLAN SERVICES
Standard retirement plan investment advisory services are typically provided on a fixed-fee
basis that may include the following two components:
       BASE FEE – This is a fixed fee covering plan committee advisory services and will
       normally range from $2,000 to $10,000 per year, depending upon plan requirements.
       PARTICIPANT FEE – This is a fixed fee covering plan participant advisory services
       and will normally range from $0 to $250 per participant per year depending on the
       plan configuration and participant advisory support requirements.
The total fee is determined by adding the individual fee components applicable to the plan
for each billing period.
These services may also be offered on an AUM-only basis, with fees typically ranging from
0.25% to 1.25%.
Fees are charged quarterly in arrears, based on the number of participants with accounts
and/or the value of plan assets as calculated by the custodian or record keeper of the
Included Assets (without adjustments for anticipated withdrawals by plan participants or
other anticipated or scheduled transfers or distribution of assets) on the last business day of
the previous quarter. If the services to be provided start any time other than the first day of
a quarter, the fee will be prorated based on the number of days remaining in the quarter. If
the ERISA IAC is terminated prior to the end of the fee period, Excel shall be entitled to a
prorated fee based on the number of days during the fee period for which services were
provided.

 The fee schedule, which includes the compensation of Excel for the services rendered, is
 described in detail in the ERISA IAC. The plan is obligated to pay the fees and the Client may
 elect to have fees paid from plan assets. Alternatively, the Client may elect to be billed
 directly and pay the fees on behalf of the plan. Excel does not reasonably expect to receive
 any additional compensation, directly or indirectly, for its services under the ERISA IAC. If
...
Account Minimums and Types of Clients — Form ADV Part 2A (2/5/2026) [Brochure]
Item 7: Types of Clients
Description
 Excel generally provides investment advice to individuals, high net worth individuals,
 pension and profit sharing plans, charitable organizations and businesses.
 Client relationships vary in scope and length of service.
Account Minimums
 Excel does not require a minimum to open an account.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 309 82.7
(b) Individuals (high net worth individuals) 83 200.9
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 20 117.2
(h) Charitable organizations 2 3.4
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 2 0.2
(n) Other 0 0.0
Total 1,128 404.5
By Discretionary
Discretionary 1,090 348.4
Non-Discretionary 38 56.1
Total 1,128 404.5
By Non-United States Persons
Non-United States Persons 0.5
United States Persons 404.0
Total 1,128 404.5
EDGAR Form CIK 2011 - 2026
10-K [0001478950]
10-Q [0001478950]
4 [0001478950]
8-K [0001478950]
D [0001478950]
SC 13G [0001478950]
10-K [0001512890]
10-Q [0001512890]
3 [0001512890]
4 [0001512890]
8-K [0001512890]
D [0001823325]
Form 13D/13G Filer Form 13D/13G Subject Filed
Morgan Stanley Excel Trust Inc [2015-06-15]
BlackRock Inc Excel Trust Inc [2014-01-29]
APG Asset Management US Inc Excel Trust Inc [2013-04-16]
Vaughan Nelson Investment Management LP Excel Trust Inc [2013-02-13]
APG Asset Management US Inc Excel Trust Inc [2012-02-08]
APG Group Excel Trust Inc [2012-02-08]
Vanguard Group Inc Excel Trust Inc [2012-02-08]
Levine Investments Limited Partnership Excel Trust Inc [2012-02-07]
Vanguard Specialized Funds Excel Trust Inc [2012-01-27]
Firm Profile (Form ADV)
Discretionary AUM$0.0B
Clients5
ServesInstitutional, Retail
Form 3/4/5 Subject 2011 - 2026
Winspear Robert L
Excel Corp
Karl Power
Hyde Thomas A JR
Excel Trust Inc
Sabin Gary B
Blakley Bruce G
Staley Warren R
Parsons Robert E Jr
East Burland B
View All
Insider Transaction (Form 3/4/5) Date Action Shares Price Value ($)
Excel Corp EXCC
Common Stock
2017-01-27 Buy 250,000 $0.12 30,000
Excel Corp excc
excel corp usa
2017-01-10 Sell 30,000 $0.22 6,600
Excel Corp EXCC
Series B Convertible Preferred Stock
2016-03-18 Buy 2,300,000 $0.05 115,000
Excel Corp EXCC
Series B Convertible Preferred Stock
2016-03-18 Buy 2,300,000 $0.05 115,000
Excel Corp excc
Excel Corporation warrants to purchase common stock (007) · derivative
2015-11-30 Buy 1,500,000 $0.05 75,000
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 43,593 $15.85 690,949
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 21,093 $15.85 334,324
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 125,910 $15.85 1,995,674
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 419,178 $15.85 6,643,971
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 595,376 $15.85 9,436,710
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 115,042 $15.85 1,823,416
Excel Trust Inc EXL
Common Operating Partnership Units · derivative
2015-07-31 Disposed to issuer 56,564
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 114,101 $15.85 1,808,501
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 107,959 $15.85 1,711,150
Excel Trust Inc EXL
Common Operating Partnership Units · derivative
2015-07-31 Disposed to issuer 56,564
Excel Trust Inc EXL
Common Operating Partnership Units · derivative
2015-07-31 Disposed to issuer 56,564
Excel Trust Inc EXL
Common Operating Partnership Units · derivative
2015-07-31 Disposed to issuer 471,370
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 1,293 $15.85 20,494
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 19,800 $15.85 313,830
Excel Trust Inc EXL
Common Stock
2015-07-31 Disposed to issuer 21,093 $15.85 334,324
showing 20 of 88 most recent transactions
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