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| Geneva Capital Management LLC
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| CRD # | 105432 |
| SEC # | 801-28444 |
| CIK # | 0001009232, 0001314281 |
| AUM | 5,604.6 M (2026-03-25) |
| Employees | 20 (45% Investors, 10% Brokers) |
| Fees | |
| Minimum | |
| Phone | 414-224-6002 |
| Address | 411 E Wisconsin Ave Milwaukee, WI 53202-4461 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($B) |
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| Fees and Compensation — Form ADV Part 2A (3/25/2026) [Brochure] |
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Item 5 – Fees and Compensation General Fee Information Our management fee is based upon the fee schedule contained in the client’s investment management agreement or other contract. The fee is typically calculated as a percentage of the account’s market value, usually including cash or its equivalent and dividend accruals held for investment. Fees are negotiable based on account size, service requirements and other factors. Existing clients may pay fees that vary from our current fee schedules depending on the terms negotiated when those relationships were established. Assets from related accounts may be aggregated for fee calculation purposes. Fees are waived for assets that are monitored but not managed (unsupervised) by Geneva and for investments in mutual funds advised or sub- advised by Geneva. When Geneva prepares the fee, unless otherwise agreed, clients are billed quarterly, in arrears based on the average of the month-end values for each of the three months compromising a quarter. Fees are prorated for any partial calendar quarter at the beginning or end of a client relationship. At the client’s election, we bill our fees directly to the client or to the client’s custodian. In both cases, clients receive an original fee invoice. In addition to the fees for our advisory services, clients may incur separate third-party custody fees and brokerage and transactions costs and, in the case of mutual funds and CITs, other administrative fees. For more information about brokerage and transaction costs, please see Item 12 of this Brochure, entitled Brokerage Practices. When Geneva serves as an adviser or sub-adviser to a mutual fund, a collective investment trust (CIT) or a wrap program, or provides a model portfolio to a financial institution, our fee may be calculated and paid by the mutual fund or its adviser, CIT, wrap sponsor, or financial institution. In such instances, the timing of payment is determined by the terms negotiated with each entity and, if applicable, set forth in each fund’s prospectus or wrap agreement. In certain limited circumstances where Geneva serves as sub-adviser in a wrap program, the wrap sponsor may collect advisory fees in advance. If our sub-advisory contract is terminated before the end of a billing period, wrap account clients will then obtain a refund of the pre-paid fee from the sponsor. The refund, if any, is determined and paid by the wrap program sponsor and is generally calculated by prorating the quarterly fee on a daily basis through the effective date of termination. Geneva does not collect advisory fees in advance. Some of our institutional clients have negotiated “most-favored nation” fee arrangements. This means we have agreed to charge a client the lowest fee charged to other, similarly situated clients — i.e., similar clients with substantially the same investment objectives, style, and account size, among other factors. These agreements may affect other clients in that we may be unwilling to negotiate lower fees in order to avoid the triggers built into these agreements. In practice, we do not believe these agreements have negatively impacted other clients. The summary below describes our advisory fees. Institutions and Other Organizations Geneva’s standard institutional fee schedules for our actively marketed investment strategies, which are subject to change and may be negotiated, are described in Appendix A. These schedules have changed over time. Existing clients may have different fee arrangements from those described in Appendix A. High-Net-Worth Individuals Our current management fee schedule for these clients generally begins at 1.00% of the value of assets under management, but is negotiable based on investment style, asset allocation, client type, account size, relationship size, service requirements, and other factors. Wrap Accounts Our wrap account clients are typically charged a bundled fee by the wrap program sponsor based on a percentage of the account’s market value. The bundled fee generally covers charges for custody services, brokerage commissions, investment management and other services as negotiated between the client and the wrap program sponsor. Out of its bundled fee, the wrap program sponsor pays Geneva a quarterly fee for providing investment management services. Our fee is based on a percentage of the account’s market value. Fees paid (or owed) by clients to the wrap program sponsor for partial periods are determined in accordance with the agreement between the client and the wrap program sponsor, including fee refunds (or payments) related to terminated accounts. Because the bundled fee in wrap programs typically include charges for brokerage services, wrap program sponsors and their clients generally expect us to place trade orders through the wrap program sponsor or a directed broker. In the unlikely event we were to execute trades for a wrap account with broker-dealers other than the wrap program sponsor or directed broker, the client may be subject to additional commissions, trade- away fees and other charges assessed by the sponsor. For information regarding directed brokerage accounts, please see Item 12 of this Brochure, entitled Brokerage Practices. Model Accounts When we provide our model portfolios to financial firms, our fees are based on a percentage of the market value of the accounts managed by the financial firm using our model. The financial firms calculate our fees and pay us quarterly in arrears. Account Valuation Practices We use account market values to calculate investment performance and client fees, so it is important that these values are as accurate as possible. Our account valuation policy and practices are described below. We obtain security prices electronically each business day from Electra Information Services which receives its data from a translation hierarchy of participating custodians. In the rare situation where a security price is ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/25/2026) [Brochure] |
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Item 7 – Types of Clients Geneva provides investment management services to institutions, individuals (mostly through third-party wrap fee programs), high-net-worth individuals, registered investment companies (mutual funds), registered investment advisers, corporations, trusts, non-profit organizations, endowments, foundations, religious organizations, pension plans, labor unions, collective investment trusts and government entities. All clients are required to enter into an investment advisory agreement with us before we provide our services. We generally require a minimum account size of $5 million in assets to establish a new institutional client relationship. We may, however, accept lower account size in our discretion without making a lower account size available to other clients. Wrap sponsors and high net worth accounts typically have significantly smaller minimum or initial account sizes. The minimum account sizes may also be smaller for clients who employ our advisory services for multiple accounts, related accounts, clients referred to us through consultant relationships, and otherwise in our sole discretion. We do not manage separate accounts for any of our employees or family members. However, some of our employees or their family members have made investments in mutual funds that we manage. We also recommend mutual funds that we manage to certain clients. This presents a possible conflict of interest, in that it could create an incentive for us to favor the mutual funds over other clients. We maintain investment and trade allocation policies and procedures designed to manage such conflicts of interest. In addition, we have developed procedures to compare performance among client accounts managed under similar investment styles to detect favoritism or unusual investment results. |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Nvidia Corp | 41.2 | ||
| Apple Inc | 30.2 | ||
| Microsoft Corp | 27.9 | ||
| Amazon Com Inc | 20.6 | ||
| Alphabet Inc | 15.0 | ||
| Broadcom Inc | 14.8 | ||
| Alphabet Inc | 12.4 | ||
| Facebook Inc | 12.0 | ||
| Lilly Eli & Co | 8.5 | ||
| J P Morgan Chase & Co | 7.4 | ||
| View All | |||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 59 | 0.0 |
| (b) Individuals (high net worth individuals) | 95 | 0.4 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 5 | 1.7 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 3 | 0.3 |
| (g) Pension and profit sharing plans | 17 | 0.6 |
| (h) Charitable organizations | 23 | 0.2 |
| (i) State or municipal government entities | 11 | 0.8 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 15 | 0.6 |
| (n) Other | 3,821 | 0.9 |
| Total | 4,049 | 5.6 |
| By Discretionary | ||
| Discretionary | 4,049 | 5.6 |
| Non-Discretionary | 0 | 0.0 |
| Total | 4,049 | 5.6 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 5.6 | |
| Total | 4,049 | 5.6 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001009232] | |
| 13F-NT | [0001009232] | |
| SC 13G | [0001009232] | |
| D | [0001314281] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $6.6B |
| Clients | 20 |
| Serves | Institutional, Retail |
| LEI | 2138001OFRC7WD2CK816 |
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